If you feel you don’t fit in, in this world, it’s because you are here to help create a new one
— Unknown

Alicia m gonnella

Alicia m gonnella


My journey to becoming a Financial Advisor was not a straight path to say the least.  I was a student athlete who lived and breathed playing softball and knew to my core that I was going to study Interior Design and be a Designer and live happily ever after.  That was until I realized that (some) people know little about money and may not know where to go to get answers.

I began searching for my own answers.  I read dozens of books, magazine articles and spent way too many hours Googling.  And after I collected all of this information I realized that I still didn't have anyone to guide me on everything I've learned.  Yes, now I know the difference between a 401(k), IRA and Roth IRA, but which one is best for me?! Help!! 

I graduated from Suffolk University with a Bachelor in Fine Arts degree and a couple months later I became a Financial Advisor.  Everyone laughs when they hear about my BFA and wonder how I got to where I am today.  And that's where I explain my why... 

Every (good) Financial Advisor has a reason they got into the industry or why they love what they do.  

I became a Financial Advisor because I wanted to be that person that people can ask their most uncomfortable money questions to.  I wanted to be the person that I was so desperately seeking myself but couldn't find.  I wanted a sounding board that could explain things to me, talk about my hopes and dreams with, share my really exciting money decisions with (like buying a house) but also be open and honest when I spend a little bit too much money (like on my last vacation).  

That is my WHY.